Elevated broadcast production quality on Twitch by designing a cohesive overlay system with dynamic team name integration, sponsor rotation, and real-time game elements. Built a modular OBS scene collection with 6+ broadcast states - lobby, champion select, in-game, and end screen - featuring coordinated transitions, hotkey-controlled elements, and Twitch chat integration controlled by webhooks. The overlay architecture supported 20+ unique teams with seamless customization, accommodating tournament brackets, regular season play, and special events without requiring redesign between matches.